Yelena’s rich international career spans an impressive range of disciplines from the financial and diplomacy sectors to branding and marketing experience in the retail and fashion world.

Siberian by origin, she has over 15 years experience living and working in the USA, Russia, Singapore and Switzerland and is fluent in English, Russian and French.

My Story

Beginning of a new day

With a first degree in International Economic Relations from Russia and a Master’s degree in Economics from the US, Yelena first applied her education, intuition and business credentials to groundbreaking projects in the US-Russian diplomatic circles and investment research.

During a key phase in the development of Russian economic policy, she gained a State Department Honor Award and received high praise from Washington DC for sustained innovative work and exemplary team spirit.
With over 10 years in the financial, think-tank and investment sectors, Yelena’s international experience from Eastern Europe to the US includes economic analysis, portfolio management, fund and growth strategies, investment research and reporting, marketing materials development and client presentation with companies such as Merrill Lynch, United Nations Secretariat, Bank Zenit and Unionhouse.


Fascinated by image

Inspired by a family history of garment design and dressmaking,
Yelena’s skill sets also include branding and marketing in the fashion world. While living and working in Singapore, she honed her image and customer service skills on a start-up project for women’s apparel.

Always mindful of the power of community connections and social marketing, Yelena expanded the brand’s reach by creating (and dressing) an impressive network of international partnerships: celebrities, TV presenters and the Miss Universe Singapore. She organized successful high-end runway shows with MillionaireAsia, BoatAsia and Podium Lounge, famous after-party venues.


Knowledge is power

Certified by London Image Institute and as a skilled member of AICI, Yelena expanded her career into Image Consulting. Realizing how the Image Consulting has a transforming power in the lives of people and companies, Yelena understands in a privileged way the needs of her clients, knowing exactly how to help them get the ideal image inside and outside their work environment.

Are you ready to make a change in your wardrobe and start a new day?

Get in touch with me, we can discuss it over a cup of tea and make a plan!

Contact me