How you present How you succeed
Your image is your trademark, your personal brand. It impacts your business and professional life. Investing in it is investing in you!
Are you going to speak on stage or give a professional presentation, conduct a business meeting or even go for a date, then you definitely want to look at your best! There is no second chance to make a first impression. First impression is crucial: you want to look credible, efficient, trustworthy and approachable. And the most important – Likable! While you are presenting, your audience might already be checking your profile on social media: how consistent, serious and professional it is. Is your content relevant and consistent to your Personal Brand and Image? If the consistency is missing or you do not dress and look the part, your audience will never believe you and not buy your idea, product or service, that’s the problem. This is where I step in with my team of experts to help you monetize your message, Rock your Image and Boost your Personal Brand!
From the colors you are wearing to the style you are choosing there is definitely a formula to your success. What are the colors you select for your outfits? Which message you would like them to communicate for you to the public? Would you like to look more authoritative or friendly, approachable or creative? What is the image you are trying to convey?
All colors are the friends of their neighbors and the lovers of their opposites - Marc Chagall
Mix and Match
Mixing and matching colors and styles is the most difficult question, my clients say. How do we combine colors? How with a set of one jacket, a few shirts, a few pants or skirts and accessories we can make up a number of different outfits for a number of different occasions? It is particularly useful once you are packing for travel as you would like to look distinctive every day though can not take your entire wardrobe with you.
You have a life more interesting if you use awesome clothes Vivienne Westwood
Your wardrobe is full of clothes but you have nothing to wear? Do you have tags still hanging on some garments? Based on our color and style analysis we will go through your wardrobe selecting your best clothing items and combining them into capsules for easy coordination. We will identify those items that require alteration, and suggest a list of items to buy to complete your capsules. Finally, if you are really attached to some items and can’t bear to part with them we can help you give them another lease of life!
Money is no guarantee of taste and an overstuffed wardrobe is often as bare as a skeleton when it comes to wearable apparel – Edith Head
Clothing is a foundation of your outfit, but your accessories are what really pull together the whole look. Adding a colorful touch, a sparkle, a character or setting a statement – this is what accessories do. Accessories are like herbs and spices to your outfit. Then why not add some paprika, thyme and curry to it? Just a little touch might change the look and bring it to a WOW level.
Great changes are always accompanied by a strong shake, it is not the end of the world, it is the beginning of a new one
Personal Brand is what people are saying about you when you are not in the room. What do you want to be known for? What are your values, passions and traits? What is the perception you are trying to project to the rest of the world? Let’s sit down, outlines those values, connect the dots and project your successful Image and Brand.
Your brand is what people say about you when you are not in the room. - Jeff Bezos
Whether you are applying for a job or giving a presentation, the HR department or your audience must checking your social media profiles to make sure it is consistent with your content and the brand you are presenting. Your Unique Value Proposition, the key words of your skills and values are crucial! We can help you groom your online image and brand to make it shine like a gem.
Lack of consistency can bring on a lack of interest.
How do you post on social media? Are your articles and photos give educational value, inspire and lead your audience? Or this is just about You, You, You? Remember, nobody wants to be sold, people want to be inspired, learn from you and share your human values and passions. We can seed help your seed your social media marketing plan to create more engagement and bring traffic to your pages.
Don't build links. Build Relationships. - Rand Fishkin
Today video is more important than ever: 70% of the content viewed today is on video. The fastest way for your audience to know you is by video! Having just a video is not enough, you need to have a good video which positions you as somebody different, as somebody unique. What we do with the Video Branding Power is we look at things like images, colors, makeup script to present your Unique Value Proposition in the best way to boost your Brand!
Marketing is telling the world you're a rock star. Content marketing is showing the world that you are one. - Robert Rose
Graduated in International Economics, with over 15 years of experiencein the Corporate area working in the USA, Russia, Singapore and Switzerland, Yelena is able to understand how important it is to help people build a suitable image to achieve their personal and professional goals. Certified by London Image Institute and as a skilled member of AICI, Yelena understands in a privileged way the needs of her clients, knowing exactly how to help them get the ideal image inside and outside their work environment. Read Yelena's full story