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How you present How you succeed

How you present How you succeed

Are you going for a special event or giving a presentation? Speaking on stage or preparing for an interview? Then you must be thinking of an appropriate outfit to wear and how to present your content, right? We can take away your frustrations and hesitations and accompany you in this journey to make your special event a success. Our Personal Branding Team are experts in color and style, hair and makeup, communication and presentation skills. We will help you choose an outstanding outfit, develop your value proposition and give tips for your unique story telling. A successful look is never a matter of chance but a matter of choice!

Individual Consultations
Corporate Workshops

Color Inspiration

People can virtually wear all colors, it is all about their depth, brightness and undertone. Using color theory and draping techniques we identify the colors that flatter you by analyzing your eyes, hair and skin. We can then provide professional styling advice to coordinate your outfits based on your color palette. Additionally, you will learn how to mix and match colors and use them for every occasion in your personal and professional life.

  • Individual color swatch wallet
  • Analysis report of your styling technique, advise on hairstyle and makeup
quote-icon All colors are the friends of their neighbors and the lovers of their opposites - Marc Chagall


Do you have a special event to attend? Do you shop on impulse or plan one major shopping trip each season? We will identify the colors and styles to enhance your natural beauty and teach you how to shop to save time and money. No time to shop or you do not like shopping? We do it for you!

  • Analysis report on color and style together with your color swatch
  • A new clothing capsule or a celebration outfit to make you look awesome
quote-icon You have a life more interesting if you use awesome clothes Vivienne Westwood


Your wardrobe is full of clothes but you have nothing to wear? Do you have tags still hanging on some garments? Based on our color and style analysis we will go through your wardrobe selecting your best clothing items and combining them into capsules for easy coordination. We will identify those items that require alteration, and suggest a list of items to buy to complete your capsules. Finally, if you are really attached to some items and can’t bear to part with them we can help you give them another lease of life!

  • Wardrobe audit with a picture guide of your individual clothing capsules for different occasions
  • Analysis report on color and style, mix and match recommendations and purchase suggestions
quote-icon Money is no guarantee of taste and an overstuffed wardrobe is often as bare as a skeleton when it comes to wearable apparel – Edith Head

New journey

Our goal is not only to bring out your natural beauty but also boost your image to achieve your personal and professional goals. The sessions are not a quick fix, but a coaching process filled with learning, laughing and looking amazing in the end!

  • Color Inspiration followed by Wardrobe Audit and Shopping Course to create your new clothing capsules and save you time and money
  • Advise on hairdressing and makeup to accompany you to these transformation sessions
quote-icon Great changes are always accompanied by a strong shake, it is not the end of the world, it is the beginning of a new one

Body language

We use body language unconsciously and we read it in others with a facility that we are unaware of. All these movements and gestures, facial expressions and change in posture are the most potent means of communication. Posture is a powerful business card and makes people think and act with more confidence and get more respected.

quote-icon When it comes to body language, there are some who have better vocabularies than others - Doug Larson


Is your image consistent with your corporate identity and brand, your professional skills and talents, your vision and values in life? When your image is of a high standard consistency, you act more confident, responsive and successful.

quote-icon Consistency is a standard below which you can not fall” – London Image Institute

Goal fulfillment

It is important to set up goals, but even more important to execute the actions. Roadblocks and challenges are actually self-imposed excuses and barriers not to look consistent. You might complain of your age and body shape, lack of time and money. If you make your priorities right, we can help you find answers to your roadblocks.

quote-icon If you want to walk fast, walk alone. If you want to walk far, walk together - Chinese saying

Personal branding

A professional with a strong personal brand does not have to be a CEO or even an expert in a company. However, the process of personal branding is appropriate for all entrepreneurs, sales and market professionals, executives, managers and corporate groups. These professionals are definitely interested in high standard and excellent performance.

quote-icon If you want to understand a person, do not listen to his words, observe their behavior
About Yelena Ganshof

Graduated in International Economics, with over 15 years of experiencein the Corporate area working in the USA, Russia, Singapore and Switzerland, Yelena is able to understand how important it is to help people build a suitable image to achieve their personal and professional goals. Certified by London Image Institute and as a skilled member of AICI, Yelena understands in a privileged way the needs of her clients, knowing exactly how to help them get the ideal image inside and outside their work environment. Read Yelena's full story

They trust Yelena

Take a look at kind words of our customers !

Alexandra Kilibaeva
Canton Vaud, Switzerland
Очень понравился воркшоп по цветотипированию, чувствуется профессионализм и креативность. Особо хочу отметить индивидуальный подход и отличные наглядные пособия. До воркшопа я и понятия не имела, что оттенки одного и того же цвета так могут изменить внешность. С одним оттенком ты свежа, хороша и молода, а другой делает из тебя уставшую с болезненным видом персону. Елена, спасибо!
Laura Dubois
Activatrice de performance professionnelle et commerciale, Canton Vaud, Switzerland
J'ai consulté Yelena afin de mieux connaître les couleurs qui e mettent en valeur. En effet, j'ai pu identifier mes couleurs mais ce rendez-vous a été au delà de mes attentes. sur 3 points.
D'abord, j'ai pris conscience des différentes nuances d'une même couleur. Comme j'ai la peau bronzée, je pensais que toutes les couleurs vives mettaient en valeur mon teint. En testant justement les différentes nuances de rouge par exemple, j'ai très vite compris que certaines nuances me vont très bien alors que d'autres me donnent mauvaise mine.
Ensuite, j'ai appris à oser marier des couleurs colorées. Avant, je ne prenais pas de risque, je mariais une couleur colorée avec du noir. Maintenant, je sais que je peux marier une certaine nuance de rose avec une certaine nuance de vert.
Enfin, j'ai appris comment accessoirisé mes tenues afin d'y apporter une touche d'élégance tout en mettant en valeur ma silhouette..
Merci Yelena pour ce ces belles découvertes et pour ton travail de qualité. Je te dis à bientôt pour aller plus loin notamment sur le côté esthétique.
Claudia Balan
Talent Acquisition Intern , Ferring Pharmaceuticals, Switzerland
A very well organized workshop in terms of topic and timing, concentrated and clear, with many examples. Truly enjoyed it!
Diana Ritchie
Executive Coach/Founder, Swiss Career Connections, Lausanne, Switzerland
A thought provocing presentation with lots of useful information, delivered with passion and enthusiasm.
Maria Gontea
Entrepreneur/ Founder, Beertrotter, Romania
Yelena’s workshop was an eye-opener for me as I have always chosen a conservative image and never explored ways to express my personality or questioned how a discussion partner perceives me in the first 20 seconds of meeting him / her. Her advice was so timely as I am starting up a new business and being able to articulate who I am in this new environment is the first step to success. Thank you, Yelena, for opening up a whole new world of possibilities!
Helen Fatkulbayanova
Executive Coach/ Motivation Trainer, Geneva Area Switzerland
Every day I am in front of groups of senior professionals, as a leadership development trainer and executive coach, and thus, effective look and correct clothing style are of great importance. During coaching with Yelena, I discovered the color palette that brings forward my best facial feature - my eyes -and highlights my natural skin tone. Yelena's highly personalized recommendations are easy to implement, do not require a big-budget investment into a new wardrobe and are applicable to both, professional and social situations. I warmly thank Yelena for my make-over leading to a greater self-awareness with which I walked confidently into the New Year!
Lindsay Glassco
International Social Development Executive, Lausanne Switzerland
I used to feel overwhelmed when I opened my closet full of clothes and felt like I had nothing to wear. Yelena cured me of this. After a discussion about my job and personal style, a body shapy and color analysis, Yelena helped me purge my wardrobe. It was cathartic. Her approach was honest, informed, and practical. With a touch of humour and sincerity, she highlighted the styles and colours which enhance my shape and desired professional image and also made some hair and make-up suggestions. Yelena has a great eye for style. I appreciated the way she helped me mix and match my current pieces and provided suggestions on additional clothing items to invest in going forward. I found it super easy to build a rapport with Yelena as she was very empathetic and demonstrated a strong desire to help. The experience of working with Yelena to refresh my look was fun and invigorating. My only regret is that I did not meet her 20years earlier!
Laura Penn
Founder, The Public Speaking School, Geneva Area, Switzerland
My eyes have been opened to the amazing power of Image by Yelena. From the colors that you wear, to the shape of your body, there is a formula for how to look your best. Guided by Yelena's professional touch, attention to detail and deep passion for this subject, I feel empowered, invigorated and excited to use my new knowledge in order push a more colorful me out into the world.

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